May
19
Thu
Marketing 101 *Webinar (Live)* – PW @ webinar
May 19 @ 10:00 am – 12:00 pm

Promotional Video HERE

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services. This live webinar (via Zoom) will cover the following:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market definition
  • Market segmentation
  • Competitive analysis
  • Company branding
  • Online (SEO) and offline marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Notification should be provided 24 hours in advance. Please email help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom invitation link after the registration.

May
23
Mon
Marketing: Canva 101 @ Webinar
May 23 @ 2:00 pm – 3:00 pm

Ever wonder how all of those beautiful graphics are made that you see on Instagram, or need to design a flyer for your small business and don’t know where to start because you don’t have not one design bone in your body? We’re going to share some tips and tricks for creating on-brand marketing materials to take your marketing game to the next level. Canva is a free platform that is intuitive and easy to use with templates you can customize and elements you can add to make it uniquely you.

What You’ll Learn:

  • Learn how to use the Canva interface
  • Learn how to design using templates
  • Learn how to design from scratch
  • Learn key basic design principles
  • Learn how to develop your own brand file

Due the nature of the interactive content, a recording is not available. Live attendees will receive materials to reference.

Please join from a computer or laptop so that you can create a Canva account and use the tools during the interactive workshop presentation.

Who should attend: Beginning Canva users or those who would like to know more about Canva and how to get started.

Date: Monday, May 23

Time: 2:00 PM – 3:00 PM

Speaker(s): Nicole Cooper

A confirmation email with the Zoom login information will be sent after registration