Apr
25
Thu
Navigating Cybersecurity Compliance @ online
Apr 25 @ 12:30 pm – 1:30 pm

A helpful guide for small business owners!

In today’s digital landscape, small businesses face an increasing number of cybersecurity threats. Navigating cybersecurity compliance can be daunting, especially for those with limited resources and expertise. This comprehensive guide provides small business owners with practical insights and actionable steps to effectively manage cybersecurity risks and ensure compliance with relevant regulations.

Whether you’re a startup or an established small business, staying ahead of cybersecurity challenges is essential for protecting sensitive data, maintaining customer trust, and securing long-term success.

Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert

A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
May
8
Wed
Marketing 101 @ online
May 8 @ 10:00 am – 12:00 pm

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

  • How to choose your target group(s)
  • How to communicate with your target(s)
  • Market Definition
  • Market Segmentation
  • Competitive Analysis
  • Company Branding
  • Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.

May
14
Tue
Success Through e-Commerce @ online
May 14 @ 12:00 pm – 1:30 pm

This session will cover:

  • The variety of websites available, the possibilities for upgrading yours to better accommodate online sales and the estimated costs to accomplish this.
  • The various e-commerce platforms available and how to select the best based on your specific business needs.
  • How to setup and manage your online storefront or service portal and how to use data and marketing to maximize returns.
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.

Instructor: Cameron Nelson, Technology Advisor, VA SBDC

Mr. Nelson has over 19 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.