Webinar Learning Objective
Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!
The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.
The VPD is absolute “ground zero” thinking for:
- Entrepreneurs with ideas for a product or service business
- Early stage companies
The VPD is critical formative thinking for:
- New business ventures
- Growth businesses
The VPD is valuable for:
- Businesses considering a “pivot” in some aspect of their business
- Mature businesses looking to expand or grow their offerings or markets
The VPD will:
- help clients understand how they can create enduring personal value with your products
- lower your cost of customer acquisition and retention
- avoid wasting your scarce resources of time and money
Upon completion of this NO-COST webinar you should be able to:
- Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
- Understand 3 specific benefits VPD brings to your business
- See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
- Understand the relevance of the Value Proposition Design (VPD) to your business
- Become familiar with the 8 steps to building / refining a VPD for your business
- See a list of 10 characteristics of a great Value Proposition Design
- Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
- Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
- Answer your specific questions about VPD along during the webinar
THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.
Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
The Federal Government buys over $600 billion per year on goods and services, 5% of that spend is allocated for Small Business. This is a huge opportunity for firms, who qualify, to grow their business and become part of the challenging world of Government Contracting through set-aside opportunities. In order to get noticed by small business offices, you must first create a winning capability statement. This is the most importing marketing piece you will create for your business. A properly formatted capability statement will help you get noticed and differentiate you from your competition.
Key Takeaways:
- Proper formatting of the statement
- Information to include and not include
- Differentiators, Core competencies and past performance content
- You will be provided an editable template to use for your own capability statement
- How to use the statement
Speaker(s): Lisa Wood is the Statewide Director of the Virginia PTAC, hosted by George Mason University where she is also an Adjunct Professor of Management. Prior to that, she served as the Statewide Director with the Connecticut and Ohio PTAC programs and was also Director for the Northwest Commission PTAC in Pennsylvania. Before joining the PTAC community, Lisa was a Procurement Specialist for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area. In this role, Wood performed contract administration and negotiation duties. She also recommended bidders, handled issue inquiries, negotiated bids, performed cost and price analysis, and prepared comprehensive letters to justify recommended contract actions. Ms. Wood holds an MBA from the University of New Haven and a BSBA through Robert Morris University of Pittsburgh where she is also pursuing her PhD in Instructional Management and Leadership.
If you need further assistance or have a question, please contact us at (540) 654-1383
- Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
- Do you have questions about how to move forward?
- Are you considering moving your hobby into a more structured business form?
- Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Thank you for your registration to Start Smart Workshop. Please let Rosie know if you are unable to attend or have questions via email to rigglerc@jmu.edu
Thank You! Barry Henderson, Shenandoah Valley SBDC
Learn strategies for mitigating escalating threats!
As social engineering attacks continue to evolve and escalate, businesses must arm themselves with effective defense strategies. This comprehensive resource delves into the world of social engineering, offering insights into the latest tactics used by cybercriminals to manipulate employees and gain unauthorized access to sensitive information. With the right knowledge and proactive measures in place, businesses can strengthen their security posture and safeguard against the ever-growing menace of social engineering attacks.
Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Diane McCarthy from the Shenandoah Valley Small Business Development Center will be at the Lexington-Rockbridge Chamber of Commerce office from 9am until 4pm on the second and fourth Tuesdays of every month. This drop-in event will provide business owners and entrepreneurs and opportunity to learn more about the SBDC resources available to them. To make an appointment, contact Diane via email or call 540.568.3227.
Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa as he guides you through a step-by-step process of building a business performance dashboard, complete with relevant metrics, that is invaluable to meet your strategic and tactical goals and objectives. This webinar is extremely useful for early stage companies, growth, or even mature businesses! During this NO-COST webinar you should be able to: :
- See what business dashboards look like
- Understand why a “scorecard” is important
- Become familiar with the principles that guide your 1st dashboard draft
- Know how to get started and begin building a dashboard for your business
- Decide on a group of simple but important key metrics
- See what software is available, making scorecard development easier
- Learn how and when to use these new business metrics with your business team
- See how dashboard insights can make a positive impact on your business performance
- AND… hear answers to many of your business briefing questions in real time!
THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.
Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators.
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Please provide 24 business-hours notification prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105
Special Instruction: This live webinar will be presented on the Zoom platform. Webinar access details (Zoom invitation) will be provided after registration.
Every year, the federal government awards a portion of contracting dollars specifically to businesses owned by veterans. Also, small businesses owned by veterans may be eligible to purchase surplus property from the federal government.
Certification with SBA allows service-disabled veteran-owned small businesses (SDVOSBs) to compete for federal sole-source and set-aside contracts across the federal government. Certified veteran-owned small businesses (VOSBs) have additional opportunities to pursue sole-source and set-aside contracts at the U.S. Department of Veterans Affairs (VA) under the VA’s Vets First program.
Presentator: William Pocan, Economic Development Specialist – U.S. Small Business Administration/Richmond District Office
- Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
- Do you have questions about how to move forward?
- Are you considering moving your hobby into a more structured business form?
- Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Thank you for your registration to Start Smart Workshop. Please let Rosie know if you are unable to attend or have questions via email to rigglerc@jmu.edu
Thank You! Barry Henderson, Shenandoah Valley SBDC
Diane McCarthy from the Shenandoah Valley Small Business Development Center will be at the Lexington-Rockbridge Chamber of Commerce office from 9am until 4pm on the second and fourth Tuesdays of every month. This drop-in event will provide business owners and entrepreneurs and opportunity to learn more about the SBDC resources available to them. To make an appointment, contact Diane via email or call 540.568.3227.
The following will be covered during this live webinar:
- Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
- Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
- Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
- What your digital channel strategy needs, to be effective in terms of content, technology and investment.
- How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker: Hussain Shah, Subject Matter Expert – Digital Marketing, Mason SBDC & Timm Johnson – Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
Diane McCarthy from the Shenandoah Valley Small Business Development Center will be at the Lexington-Rockbridge Chamber of Commerce office from 9am until 4pm on the second and fourth Tuesdays of every month. This drop-in event will provide business owners and entrepreneurs and opportunity to learn more about the SBDC resources available to them. To make an appointment, contact Diane via email or call 540.568.3227.
Arm yourself with strategies for long-term security!
In an era marked by relentless cyber threats, building a cyber-resilient business is not just a goal—it’s a necessity. This comprehensive guide explores the key components of cyber resilience, equipping business owners and leaders with the knowledge and tools needed to fortify their organizations against cyber-attacks.
From implementing robust security measures and leveraging cutting-edge tools with proactive planning and strategic investments, businesses can thrive in an increasingly digital world while safeguarding their assets, reputation, and customer trust.
Speaker: Quiana Gainey, Virginia SBDC Cyber Industry Expert
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
- Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
- Do you have questions about how to move forward?
- Are you considering moving your hobby into a more structured business form?
- Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Thank you for your registration to Start Smart Workshop. Please let Rosie know if you are unable to attend or have questions via email to rigglerc@jmu.edu
Thank You! Barry Henderson, Shenandoah Valley SBDC
Diane McCarthy from the Shenandoah Valley Small Business Development Center will be at the Lexington-Rockbridge Chamber of Commerce office from 9am until 4pm on the second and fourth Tuesdays of every month. This drop-in event will provide business owners and entrepreneurs and opportunity to learn more about the SBDC resources available to them. To make an appointment, contact Diane via email or call 540.568.3227.