Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.
Learn about the basics of digital marketing, including:
- Social Media
- Email Marketing
- Paid Ads
- SEO
- Affiliate Marketing
- How to use analytics to measure your success
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Instructor: Cameron Nelson, Technology Advisor, VA SBDC
Mr. Nelson has over 19 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
If you’re a small business owner, chances are you’ve heard about QuickBooks. That’s because QuickBooks is the most popular accounting software on the market.
In this webinar, our expert presenter will walk you through the basic features of QuickBooks and explain how to use it to streamline your financial management. Whether you’re new to QuickBooks or looking to enhance your existing skills, this webinar provided practical strategies to manage your business finances with QuickBooks effectively.
Learning objectives:
- How to get started with QuickBooks
- How to track your sales and expenses
- How to pull reports
- How to create invoices
Live attendees will receive free business resources and a link to this webinar recording.
This course will help you gain an understanding of why proposals do or do not win, and show you how to make an educated decision to bid or not to bid, analyze and “shred” the RFP, and develop a proposal schedule to deliver the proposal on time. This module provides an overview of the proposal development process and key tasks that a proposal manager in charge of the government proposal needs to accomplish.
Topics Covered:
- Walking through the proposal process, including Pink Team, Red Team, and Gold Team reviews
- Understanding how RFP structure and form differs significantly across agencies
- How to read a Government RFP
- Understanding which RFP sections are important for the proposal
- A system for making a bid-no-bid decision
- How to dissect requirements – the basics to outlining your proposal and understanding what is really being asked for
- How to change requirements into an annotated outline
- How to develop a compliant proposal outline and structure
- How to create a compliant outline/status tracking matrix in a table
- Being able to tell a story while remaining compliant – the art of developing great proposals
- Naming and numbering your sections for easy evaluation
- Developing and using a compliance matrix
- Developing and using a compliance checklist
- Developing your proposal plan
- How to build a proposal schedule
- Sample 30-day proposal calendar
- Creating a proposal organization chart with roles and responsibilities
- Conducting a great proposal kickoff
David Huff is the CEO of OST Global Solutions, Inc. (www.ostglobalsolutions.com – home of the GovCon Incubator and Bid & Proposal Academy). He has more than 19 years of Government Business Development and military experience. He is a dynamic leader who develops pipelines and implements growth strategies for OST’s client companies. He is a skilled facilitator and has captured, managed, and written proposals up to $1.5B in value. He is an instructor at OST’s Bid & Proposal Academy, teaching thousands of attendees from businesses and Government organizations, such as General Dynamics Information Technology (GDIT) EXCEL Training Program, NASA Langley Research Center, and the Department of Treasury. He has presented at the National Contracts Management Association (NCMA) World Congress, the National 8(a) Association, and the Association of Proposal Management Professionals (APMP). David is an army veteran who served with the 2nd Battalion, 4th Brigade Combat Team, 82nd Airborne Division during two tours to Afghanistan.
Webinar information will be sent to registrants prior to the class and will be conducted via GoToWebinar. After registration is complete, your email confirmation will contain the link. You MUST register your name and email and receive the login information and calendar invite before you can join the webinar. You may attend without downloading the software, but please understand your webinar functions may be limited.
By registering for this training event, you consent to having your name and contact information, along with your registration and attendance status shared with the instructor. Instructors do not have access to other confidential client information and often simply use it to send follow-up class materials. As in-kind donors, each instructor has agreed not to use information in any way contrary to the interests of Virginia APEX Accelerator, its sponsors, grantors, or clients (you), including but not limited to unauthorized marketing and sales. If you have questions or concerns, please email apex@gmu.edu to discuss with the host of this training or do not register for this session.