Most craft beverage companies, no matter their size or model, recognize the importance of marketing, but too many ignore a high impact strategy: earned media. In this webinar, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden will ask Lisa Archer, Editor and Publisher of Edible Blue Ridge, about her experience working with the craft beverage sector, the media’s process for sourcing stories on local producers, and what makes a good subject.
SPEAKER: Lisa Archer is the editor and publisher of Edible Blue Ridge, a quarterly magazine dedicated to celebrating Central & Southwestern Virginia’s unique regional food scene, with a focus on our many farms, orchards, wineries, farmers markets, specialty shops, eateries, food artisans and home cooks. Edible Blue Ridge distributes 10,000 copies of each issue through more than 200 select grocers, restaurants and retailers across their territory.
Lisa holds an MFA in Creative Writing from Hollins University, and has worked in the food and beverage industry for over 18 years. In addition to working for a three-Michelin-star restaurant, and as a master sommelier’s assistant, Lisa has also managed a specialty grocery store, started her own ice cream sandwich business and even spent time as an affineur and sales rep for a cheese cave in Brooklyn. She co-hosts Outside the Box, a monthly informational meetup group for small business owners in the greater Roanoke area. When she’s not at work, you can find her hiking one of the local trails or pulling weeds in her ever-expanding garden.
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Have you thought about selling your products in a foreign market? Or maybe you have received an order from a customer in another country but don’t know where to begin? Join SBA’s Office of International Trade for our next Learn to Trade: Exporting 101. This 45-minute session will provide an overview of the major steps to exporting, learn about some mistakes other companies have made and how to avoid them, and receive information about tools and resources to help small businesses.
We will be joined by experts from Illinois Small Business Development Center International Trade Center at Bradley University and the U.S. Commercial Service in Illinois. They will share advice from their combined more than 50 years of experience helping small businesses export.
Este taller le proveera información sobre los diferentes tipos de licencias para trabajos comerciales y residenciales en la construcción. Es una introduccion a los diferentes requerimientos en cada estado/ciudad en el area metropolitana.
Todas las capacitaciones se entregarán en Español a través de zoom. (All trainings will be delivered in Spanish via Zoom.)
Por favor regístrese para el seminario y recibirá su confirmación para acceder a la sesión por medio de Zoom.
Para más información enviar un texto a Cely Argueta, Consultora de Negocios al 301-401-7317.