Craft beverage producers invest significant resources into developing their intellectual property – from brand-building to technology innovations, much of a company’s value is linked to IP. That’s why due diligence is so important: when it comes to intellectual property, an ounce of prevention is worth a pound of cure. In this webinar, the U.S. Patent and Trademark Office will offer insights into the key IP issues that craft beverage producers should be aware of and Port City Brewing Company will share its experience developing and deploying a proactive approach to its intellectual property.
- Elizabeth Dougherty, Eastern Regional Outreach Director, US Patent and Trademark Office
- Jason Lott, Attorney Advisor for Trademarks Customer Outreach, US Patent and Trademark Office
- Bill Butcher, Founder, Port City Brewing Company
- Chris Van Orden, Manager of Craft Beverage Assistance, Virginia SBDC at George Mason University
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Every craft beverage producer in America, no matter its size, structure, or stage, will come into contact with the Alcohol and Tobacco Tax and Trade Bureau (TTB), the lead Federal agency overseeing the production and sale of alcohol. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask TTB Investigator Len Lee about the key regulations governing the safe and responsible manufacturing of beer, wine, and spirits, from pre-launch licensing to label approvals and beyond.
Speaker: Len Lee, Investigator, Southeast District, Trade Investigations Division, Alcohol and Tobacco Tax and Trade Bureau (TTB)
Len Lee is an investigator with TTB’s Trade Investigations Division in the Southeast District. He has a total of 32 years of Law Enforcement experience. Len works on a variety of alcohol – and tobacco-related cases, including tax, product integrity, and permit investigations. He began his career with TTB in 2008. He has a BS degree in Criminal Justice from Mountain State University and lives in Jacksonville, Florida.
Alcohol distribution in the United States is governed by the three-tier system, which means that distributing craft beverage producers’ success requires healthy working relationships with their wholesalers. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Craft Beverage Strategic Advisor Julie Rhodes about the tools and strategies that breweries, wineries, cideries, and distilleries can employ when working distribution partners towards mutual success. Speaker: Julie Rhodes, Owner, Not Your Hobby Marketing With over 2 decades of experience on the business side – supplier sales, digital marketing, and distribution management – of the craft beverage industry, Julie provides strategic sales and marketing advice to small- and medium-sized beverage alcohol brands through webinars, whitepapers, digital courses, one on one consulting, and group coaching programs.