Jul
8
Fri
Business Smarts – Protecting Your Brand @ Shenandoah Valley SBDC
Jul 8 @ 8:30 am – 10:00 am

Have you made it easy for strangers to hijack your brand?   
It’s often said that branding is storytelling, and it’s a dead-on statement.  You wouldn’t ask a stranger with bad intentions to tell the story of your business.  But that may be what you’re doing if you don’t take steps to protect your brand identity.  Your trademark – the embodiment of your brand – is the place in the mind of a consumer that links your brand to your business.  If the brand is not protected, this connection can be lost or needlessly muddled.  High stakes indeed.
In this fast-paced session, we’ll discuss –

  • what a trademark is (and isn’t),
  • how to start out a business on a solid trademark footing,
  • what it means to register a trademark – and how to do it,
  • steps to take to be vigilant about infringement,
  • ways in which brand value can be corroded from within,
  • how domain names fit into the brand equation,
  • what brand protection means in a post-pandemic world that’s driven by e-commerce and affected by social media influences,
  • five brand protect takeaways to start your Friday.

About the Presenter:  Jared Burden, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that business owners maintain the value of their brand.  Jared has served as inside and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their first steps to actualize their big idea.  Jared is a graduate of Duke University and the University of Virginia School of Law, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.

 

Aug
12
Fri
Business Smarts – How to Hug a Porcupine @ Shenandoah Valley SBDC
Aug 12 @ 8:30 am – 10:00 am

We all know those people. They’re defensive. Offensive. Suspicious. Impatient.

Just plain….prickly.

We can’t respond in kind. It’s bad business. So, we try…to be patient. Compassionate. Helpful. Understanding. But is that even possible?

It is.  It’s just not easy. In this session we’ll explore ways to stay calm and effective even when those quills are aimed and ready to fire.

Presenter: Jennifer Testa’s personal mission statement is to positively affect the lives of those around her. She accomplishes this mission by offering workshops focused on strategic planning, leadership development, conflict resolution, team building, personality/behavioral assessments, customer service, communication, and more.

With Bachelor’s Degrees in both Human Resources and Psychology from Auburn University and a Master’s Degree in Adult Education from James Madison University, Jennifer is able to combine her educational experience with over 20 years of work experience to help others grow both personally and in their relationships with each other.

$15 for Chamber Members $20 for Non-Chamber Members