Business Smarts – Critical Steps for Effective Leadership Transition
Jun 10 @ 8:30 am – 10:00 am

With each step forward in your leadership journey, you may encounter roadblocks to leading your teams effectively. As you gain more and more leadership responsibility, you tend to rely less on technical skills, your ability to supervise a process, or your training on how to manage specific metrics. Developing and strengthening specific leadership skills can make a tremendous impact on the results of your team as well as the entire organization.

Following this session, you will be able to:

  • Recognize the three most common roadblocks in any leadership transition and how they prevent you from achieving peak performance and profitability
  • Understand what separates an effective manager from a great leader and how you can be both
  • Recognize the impact of effective communication in a transition
  • Implement strategic, practical steps to overcome your biggest roadblocks.

Presenters:  Prior to founding Dove Development & Consulting, Wes and Cindy Dove built strong resumes in large corporations and small, family-owned businesses. In addition to extensive work in behavior-based safety, Wes was responsible for safety compliance, human resources, and personnel development in multiple industries.  With over 20 years in the healthcare field, Cindy was responsible for operations, hospice, and sales. By applying a foundation of leadership and effective workplace communication principles, Cindy created high levels of success for the companies she served. Both Wes and Cindy have served as Executive Directors with The John Maxwell Team and on that organization’s President’s Advisory Council. They are also Certified Human Behavior Consultants through Personality Insights.

This lesson has also been approved for continuing education credit by SHRM, HRCI, and the National Association of Long-Term Care Administrator Boards (NAB/NCERS).


Business Smarts – Protecting Your Brand @ Shenandoah Valley SBDC
Jul 8 @ 8:30 am – 10:00 am

Have you made it easy for strangers to hijack your brand?   
It’s often said that branding is storytelling, and it’s a dead-on statement.  You wouldn’t ask a stranger with bad intentions to tell the story of your business.  But that may be what you’re doing if you don’t take steps to protect your brand identity.  Your trademark – the embodiment of your brand – is the place in the mind of a consumer that links your brand to your business.  If the brand is not protected, this connection can be lost or needlessly muddled.  High stakes indeed.
In this fast-paced session, we’ll discuss –

  • what a trademark is (and isn’t),
  • how to start out a business on a solid trademark footing,
  • what it means to register a trademark – and how to do it,
  • steps to take to be vigilant about infringement,
  • ways in which brand value can be corroded from within,
  • how domain names fit into the brand equation,
  • what brand protection means in a post-pandemic world that’s driven by e-commerce and affected by social media influences,
  • five brand protect takeaways to start your Friday.

About the Presenter:  Jared Burden, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that business owners maintain the value of their brand.  Jared has served as inside and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their first steps to actualize their big idea.  Jared is a graduate of Duke University and the University of Virginia School of Law, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.


Business Smarts – How to Hug a Porcupine @ Shenandoah Valley SBDC
Aug 12 @ 8:30 am – 10:00 am

We all know those people. They’re defensive. Offensive. Suspicious. Impatient.

Just plain….prickly.

We can’t respond in kind. It’s bad business. So, we try…to be patient. Compassionate. Helpful. Understanding. But is that even possible?

It is.  It’s just not easy. In this session we’ll explore ways to stay calm and effective even when those quills are aimed and ready to fire.

Presenter: Jennifer Testa’s personal mission statement is to positively affect the lives of those around her. She accomplishes this mission by offering workshops focused on strategic planning, leadership development, conflict resolution, team building, personality/behavioral assessments, customer service, communication, and more.

With Bachelor’s Degrees in both Human Resources and Psychology from Auburn University and a Master’s Degree in Adult Education from James Madison University, Jennifer is able to combine her educational experience with over 20 years of work experience to help others grow both personally and in their relationships with each other.

$15 for Chamber Members $20 for Non-Chamber Members