Mar
27
Wed
Learn about Lender Match @ online
Mar 27 @ 10:00 am – 10:30 am

Lender Match is a free online referral tool that connects small businesses with participating SBA-approved lenders.

In this webinar, you will learn:

  • How it works
  • How You Should Prepare
  • Other Details You Need to Know
SEO & Social Selling @ online
Mar 27 @ 10:00 am – 12:00 pm

The following will be covered during this live webinar:

  • Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
  • Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
  • Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
  • What your digital channel strategy needs, to be effective in terms of content, technology and investment.
  • How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.Speaker: Hussain Shah, Subject Matter Expert – Digital Marketing, Mason SBDC & Timm Johnson – Director, Mason SBDC

    Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

    Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

    Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.

Mar
28
Thu
Biometric Betrayal: How Our Bodies Become Tools for Hackers @ online
Mar 28 @ 10:00 am – 11:00 am

Overview of Live Webinar

Attention all small business owners! Biometrics are being used everywhere to “improve” the security of user logins and to help us authenticate our identity. However, if your biometrics are compromised, they are compromised forever. Join us for an engaging live webinar where we show you the latest tricks bad actors are using to steal your identity and what you can do to help protect yourself against this growing threat. In this session, you will:

  • Gain a Deeper Understanding: Learn how MFA (Multi-Factor Authentication) is being used for identification and authentication, and the role biometrics can play.
  • Arm Yourself with Knowledge: Discover ways bad actors can steal your biometrics and use them to impersonate you when perpetrating their latest scams.
  • Strengthen Your Defenses: Learn effective strategies to safeguard your company against identity theft.

Don’t miss this opportunity to enhance your awareness and fortify your business’s security. Register now to stay steps ahead of the evolving cyber landscape!


The webinar will be presented by the following speakers:

Dr. Teresa Piliouras – CEO and Founder, Technical Consulting & Research, Inc., an IT company specializing in AI, cybersecurity, quality management, and data analytics. Dr. Piliouras is a consultant, educator, inventor, and author. She holds a BS from the University of Illinois, an MBA from Iona College, and a PhD from NYU Tandon School of Engineering.

Pui Lam (Raymond) Yu – Executive Vice President Engineering at Technical Consulting & Research, Inc., has over 20 years of industry experience in Cybersecurity, Software Engineering, and Systems Engineering. He received his BEEE and MSEE from Stevens Institute of Technology and Rensselaer Polytechnic Institute, respectively, and his MSCS from New York University Tandon School of Engineering.

Adithya Rajendran – Cybersecurity Analyst at Technical Consulting & Research, Inc. He received his Bachelor of Science in Computer Science from Baskin Engineering at UCSC, and has a strong foundation in programming, data structures, algorithms, and software engineering.

Curtis Rowe II – Cybersecurity Analyst Intern, Technical Consulting and Research, Inc., received his BS in Cognitive Science from the University of California, San Diego.