Would you like to add to your business’ portfolio and bottom line through a federal government contract?
Are you struggling to make inroads?
Join us and learn marketing strategies and tips to increase your chances of success.
The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy.
In this session you will learn:
- Steps to take to be where you can be found by buyers
- Preparing a winning capability statement
- Organize your website, business cards and marketing materials
- Prepare a marketing plan to attract buyers
Join Lisa Wood, Director of the Virginia Procurement Technical Assistance Center (PTAC), for this informative presentation – a “must” for those who are considering the Federal Government contracting market and want to learn how to prepare for/navigate this huge potential market. The class offers tips and tricks on how to win Federal business.
HYBRID event: In-Person at 300 Preston Ave, 2nd floor, Charlottesville (free parking on-site) or online via Zoom
2023 Government Contracting Series is presented jointly by Central Virginia SBDC and Capital Region SBDC
Updated for 2023
Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.
Learn about the basics of digital marketing, including:
- Social Media
- Email Marketing
- Paid Ads
- SEO
- Affiliate Marketing
- How to use analytics to measure your success
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC
Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
Fee: No Cost
Understanding Intellectual Property: A Deep Dive into Pathways for Your IP
Earning Green by Turning Green: Breweries Can Gain Efficiencies thru Better Environmental Practices
There are many avenues by which breweries can seek out efficiencies, but only environmental improvements have the added benefit of making Virginia a bit greener.
In this webinar, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden will ask Meghann Quinn, Manager of the Office of Pollution Prevention at the Virginia Department of Environmental Quality, about the strategies and resources available to breweries looking to sharpen operations in an eco-friendly way.
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
About the speaker: Meghann Quinn has managed the Virginia Department of Environmental Quality’s Office of Pollution Prevention for the past 8 years. The Office of Pollution Prevention promotes green practices that go beyond regulatory requirements through programs including the Virginia Environmental Excellence Program, Virginia Green, and the Governor’s Environmental Excellence Awards. Prior to working with DEQ, she gained experience working with industry and municipalities on compliance and environment management systems. Ms. Quinn has a Masters degree in Environmental Studies from Virginia Commonwealth University and a Bachelor of Science in Environmental Science from the University of Mary Washington. She grew up on Long Island. In her free time you can find Meghann running or chasing her 2 young boys around.
Fee: No Cost
Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?
Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?
Your Shenandoah Valley SBDC has answers, information, and resources to help!
In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.
Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.
Note that this is a live, on-line Webinar.
Fee: No Cost
Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.
Learn about the basics of digital marketing, including:
- Social Media
- Email Marketing
- Paid Ads
- SEO
- Affiliate Marketing
- How to use analytics to measure your success
A confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it.
Instructor: Cameron Nelson, Chief Digital Advisor, VA SBDC
Mr. Nelson has over 19 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
Fee: No Cost
|
Overview
Organized by the U.S. Commercial Service, as part of our Global Diversity Export Initiative. Designed to connect SMEs in underserved communities with global business opportunities.
|
|
Objectives
Discuss issues relevant to diverse businesses that are seeking international sales expansion and introduce reliable contacts, accurate information, and ready-to-use resources.
|
|
Event Information
|
Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable.
We’ll close out the discussion with a question-and-answer session and direct you to free resources from the USPTO.
Webinar presented in collaboration with the United States Patent and Trademark Office.
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Speaker(s): Mariessa Terrell – Trademark Examining Attorney. Mariessa began her trademark law career at the USPTO in 2000. After her departure from the USPTO, she worked as a solo trademark practitioner; in-house trademark attorney consultant for Lockheed Martin and Leidos Corporations; and trademark and fashion law professor at her alma mater Howard University School of Law (HUSL). In 2015, Mariessa was recruited to manage the USPTO Trademark Law Clinic at HUSL and was instrumental in helping to develop a Patent Clinic at HUSL in 2019. Mariessa returned to the USPTO in 2020 and currently works as a trademark attorney advisor in the office of Trademarks Customer Outreach where she delivers to experienced practitioners educational content on advanced trademark topics. She earned her J.D from Howard University School of Law; her B.A., magna cum laude, from Pace University in New York City; and is admitted to the Maryland and District of Columbia bar associations.
Topic: Market Research w/ Census data and other free tools
Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.
Market research is an integral step in creating your business plan, identifying your competition, and identifying your market. In this workshop we will cover free resources to find market research data using the following databases:
- Census Business Builder
- International Trade Data
- Trade Group Data
- ESRI
Speaker(s): Martin Short, Lead Economic Development Specialist & Public Information Officer
If you need further assistance or have a question, please contact us at (540) 654-1383
Small business leaders can expect more incidents of attack surface expansion, data security breaches, identity theft, and remote code execution attacks than in the previous year if they don’t take proactive cybersecurity measures.
Learn how to avoid the TOP 5 mistakes that could let hackers in!
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Most craft beverage companies, no matter their size or model, recognize the importance of marketing, but too many ignore a high impact strategy: earned media. In this webinar, Virginia SBDC Craft Beverage Assistance program manager Chris Van Orden will ask Lisa Archer, Editor and Publisher of Edible Blue Ridge, about her experience working with the craft beverage sector, the media’s process for sourcing stories on local producers, and what makes a good subject.
SPEAKER: Lisa Archer is the editor and publisher of Edible Blue Ridge, a quarterly magazine dedicated to celebrating Central & Southwestern Virginia’s unique regional food scene, with a focus on our many farms, orchards, wineries, farmers markets, specialty shops, eateries, food artisans and home cooks. Edible Blue Ridge distributes 10,000 copies of each issue through more than 200 select grocers, restaurants and retailers across their territory.
Lisa holds an MFA in Creative Writing from Hollins University, and has worked in the food and beverage industry for over 18 years. In addition to working for a three-Michelin-star restaurant, and as a master sommelier’s assistant, Lisa has also managed a specialty grocery store, started her own ice cream sandwich business and even spent time as an affineur and sales rep for a cheese cave in Brooklyn. She co-hosts Outside the Box, a monthly informational meetup group for small business owners in the greater Roanoke area. When she’s not at work, you can find her hiking one of the local trails or pulling weeds in her ever-expanding garden.
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Have you thought about selling your products in a foreign market? Or maybe you have received an order from a customer in another country but don’t know where to begin? Join SBA’s Office of International Trade for our next Learn to Trade: Exporting 101. This 45-minute session will provide an overview of the major steps to exporting, learn about some mistakes other companies have made and how to avoid them, and receive information about tools and resources to help small businesses.
We will be joined by experts from Illinois Small Business Development Center International Trade Center at Bradley University and the U.S. Commercial Service in Illinois. They will share advice from their combined more than 50 years of experience helping small businesses export.
Este taller le proveera información sobre los diferentes tipos de licencias para trabajos comerciales y residenciales en la construcción. Es una introduccion a los diferentes requerimientos en cada estado/ciudad en el area metropolitana.
Todas las capacitaciones se entregarán en Español a través de zoom. (All trainings will be delivered in Spanish via Zoom.)
Por favor regístrese para el seminario y recibirá su confirmación para acceder a la sesión por medio de Zoom.
Para más información enviar un texto a Cely Argueta, Consultora de Negocios al 301-401-7317.
Good recordkeeping plays a pivotal part in the success of your business, and it also plays a huge role in the preparation of your income tax return. During this presentation we will do a brief overview of Schedule C, Profit or Loss from Business, and discuss recordkeeping for your Schedule C.
During the presentation we will address:
- the uses of recordkeeping
- how to calculate gross profit and gross income
- how to calculate net profit or loss
- how to identify and deduct expenses
- how to document income and expenses
- recordkeeping timeframes
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Presenter: Anika Pompey, Senior Stakeholder Liaison with the Internal Revenue Service (IRS)
Updated for 2023
Join us and learn how to create and/or better manage your WordPress website!
Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including:
- User management
- Page creation and editing
- Image and video uploads
- Plugin management
- Linking to social media
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC
Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.
Fee: No Cost