Oct
20
Thu
Grow Your Business with Digital Marketing @ Virtual Webinar
Oct 20 @ 12:00 pm – 1:00 pm

Updated for 2022

Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth.

Learn about the basics of digital marketing, including:

  • Social Media
  • Email Marketing
  • Paid Ads
  • SEO
  • Affiliate Marketing
  • How to use analytics to measure your success
A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

Fee: No Cost

Oct
26
Wed
Start Smart Workshop @ Virtual Webinar
Oct 26 @ 10:00 am – 12:00 pm
Start Smart Workshop @ Virtual Webinar

Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?

Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?

Your Shenandoah Valley SBDC has answers, information, and resources to help!

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.

Note that this is a live, on-line Webinar.

Fee: No Cost

Oct
27
Thu
Marrying Form and Function: Designing a Useful, Compelling Space for Your Craft Beverage Business @ Virtual webinar
Oct 27 @ 10:00 am – 11:00 am

There are many technical demands to be met when building out a craft beverage production facility: water, drainage, electrical, even ceiling heights. But with the growing importance of in-house sales, producers need to think about the aesthetic experience of public-facing spaces, as well. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Christopher Peli of CORE architecture + design how breweries, wineries, cideries, and distilleries can design their facilities to balance form and function.

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

Speaker: Christopher Peli, CORE architecture + design

As a senior job captain at CORE with more than 15 years of experience, Christopher is involved in many diverse project types from hospitality to urban design, renovation and new construction. Christopher has extensive construction administration experience on complex building renovation and restaurant projects. He pushes the envelope of the hospitality design industry by looking at obstacles of budget, tight timeframes, and site conditions as tools for decision-making rather than restrictions

IRS Guide to Withholding and Estimated Taxes @ webinar
Oct 27 @ 12:00 pm – 1:00 pm

Pay As You Go so You Don’t Owe: A Guide to Withholding and Estimated Taxes

Taxes should be paid throughout the year, as income is received, to avoid large tax bills and penalty. Even with our pay-as-you-go system, the number of taxpayers with tax underpayments increases year to year. Join the Virginia SBDC and Internal Revenue Service (IRS) for this workshop to learn how you can avoid tax underpayments. During this workshop we will discuss:

  • Adjustments to Tax Withholding
  • Estimated Tax Payments
  • The Tax Withholding Estimator Tool, and
  • Various Payment Options

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

Presenter: Anika Pompey, Senior Stakeholder Liaison with the Internal Revenue Service (IRS)

Fee: No Cost

Nov
1
Tue
Sell Online with E-Commerce Tools @ Virtual Webinar
Nov 1 @ 11:00 am – 12:00 pm

Learn how to sell your products online. We’ll walk through listing your products for free with your Google Business Profile and Merchant Center. In this workshop, we’ll:

– Discuss the Products tab in Google Business Profile
– Introduce Google Merchant Center and the basics of creating a free account and a product feed
– Show you how to connect an E-Commerce website (using Shopify as an example) to the Merchant Center

Presented by Grow with Google speaker, Randi Penfil

Thanks to Shenandoah Valley SBDC, Capital Region SBDC, Central Virginia SBDC, Laurel Ridge SBDC, SBDC Lynchburg Region, and Virginia State SBDC for hosting this webinar along with Grow with Google.

Nov
10
Thu
All you need to know about the SBDC to grow, build, or expand your business @ Virtual Webinar
Nov 10 @ 12:00 pm – 12:45 pm

Presented by Virginia SBDC Inclusivity Ambassador, Dr. Hope Murphy. This 45-minute informal information session will help you to get the most out of SBDC RESOURCES, programs, and networks in support of your small business.

As the largest small business support program in the country, the SBDC offers the services that small business owners need to succeed such as:

  • Small Business counseling (free)
  • Specialty programs (free)
  • Access to business data and information (free)
  • Cybersecurity training
  • Small business loan process
  • Training

After this session, you will know what is available, how to access it, and how to make the most of your free counseling sessions with the SBDC.

About the Presenter

Dr. Hope Murphy specializes in connecting business owners with the resources needed to build their businesses. Her experience includes providing business counseling to veterans through the Veteran’s Business Outreach Center and counseling/training entrepreneurs at the Women’s Business Center.

While Dr. Murphy counsels all small business owners, her passion is to provide business counseling that supports the unique needs of minority business owners.

Dr. Murphy is a small business owner and she provides diversity and inclusion training to organizational leaders and their teams. She and her family live in Stafford, Virginia. hmurph3@gmu.edu


A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Nov
11
Fri
Business Smarts – Canceled @ Shenandoah Valley SBDC
Nov 11 @ 8:30 am – 10:00 am

Many employers are currently facing recruiting challenges.  Veterans and the military community face employment challenges regularly.  In fact, in a recent survey, 90% of veterans indicated there were obstacles in obtaining employment.  In this session, we explore ways to help break down the barriers to employment opportunities for transitioning service members, veterans, and military spouses and promote inclusive policies and practices.  The presentation, developed by USAA and the SHRM Foundation will help promote inclusive policies and help employers understand the importance of communicating their desire to be inclusive and welcoming.  We will also explore unique strategies for recruiting, onboarding, and retaining veterans and military spouses.

Sheri Bender, Pulse HR Solutions, LLC serves as a USAA/SHRM Foundation Veterans Ambassador.  She has over 25 years of practical HR/Training experience and enjoys working with organizations and military veterans to bridge the gap and help translate skills. In her experience, there is a big language barrier and it is enlightening to have true conversations about what a candidate has to contribute and watch them flourish when matched with the right role.  That’s why she believes this program is so valuable.

$10 for Chamber Members $15 for Non-Chamber Members. Coffee & donuts provided.

Nov
14
Mon
Start Smart Workshop @ Virtual Webinar
Nov 14 @ 10:00 am – 12:00 pm
Start Smart Workshop @ Virtual Webinar

Do you reside in the Shenandoah Valley area of Virginia and are thinking about starting a new business?

Do you have questions about how to move forward? Are you considering moving your hobby into a more structured business form? Have you already started your small business and now realize you may have missed a few things?

Your Shenandoah Valley SBDC has answers, information, and resources to help!

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You’ll learn to take a thorough 360° approach to your business and all its components – from product development to target marketing to financial projections and bookkeeping. We also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business growth needs.

Note that this is a live, on-line Webinar.

Fee: No Cost

Nov
15
Tue
Leveraging Neuroscience for Entrepreneurial Decision Making @ Virtual Webinar
Nov 15 @ 8:30 am – 9:30 am

Entrepreneurship presents unique challenges to the decision making processes of the brain. A successful entrepreneur must be able to embrace challenges, learn from mistakes, view setbacks as opportunities and otherwise reframe difficult situations to maintain hopefulness and enthusiasm. In this conversation, we’ll explore the concept of a growth mindset from a neuroscientific perspective, drawing from research to create new strategies to build resilience and to make the most out of the thousands of decisions we make daily.

Dr. Catherine Franssen is the “Pumpkin Spice Neuroscientist” whose broad scientific training, innovative thinking, humor, and passion for informal education has led to hundreds of opportunities to share the science behind everyday life through blogs, social media, books, magazines, popular news outlets, and top academic journals. Experienced at delivering research-driven productivity and wellness workshops to major corporations based on 20 years of stress-related research. Passionate about communicating lessons from neuroscience to improve business strategies, career development, and personal wellbeing, Dr. Franssen has recently founded Franssen Strategies, LLC.

Nov
17
Thu
Managing Your WordPress Website @ Virtual Webinar
Nov 17 @ 12:00 pm – 1:00 pm

Updated for 2022

Join us and learn how to create and/or better manage your WordPress website!

Are you looking for a simple, yet effective website to use for your business? WordPress might be a good option! In this workshop, we’ll cover “the basics” on creating and updating a WordPress site, including:

  • User management
  • Page creation and editing
  • Image and video uploads
  • Plugin management
  • Linking to social media

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.


Instructor: Cameron Nelson, Chief Digital Advisor, Virginia SBDC and CV SBDC

Mr. Nelson has over 18 years experience in technology, and as a senior tech consultant in Silicon Valley helping Fortune 500 companies improve their digital marketing and eCommerce. At the same time he founded several tech companies, including a SaaS website for tree preservation and a blockchain platform for nonprofits. Cameron is accomplished in language, culture, has an MBA and MA and believes new technology products have the ability to help shape our world for the better.

Nov
22
Tue
Building and Guiding an Effective Craft Beverage Sales Team @ Virtual Webinar
Nov 22 @ 12:00 pm – 1:00 pm

To compete in the increasingly competitive distribution space, alcohol producers need to hire, equip, and incentivize their sales teams intelligently. In this webinar, Virginia SBDC Craft Beverage Assistance Manager Chris Van Orden will ask Ben Lewellyn, Founder of craft beverage analytics firm Full Count, what tools and strategies are most effective for craft beverage producers looking to maximize their sales staff’s impact in the market.

SPEAKER: Ben Lewellyn has worked in craft beverages for more than a decade, focused primarily on building and improving wholesale sales operations (forecasting production, managing salespeople & distributors, selling to key accounts, and developing strategy). He started Full Count Analytics to help craft manufacturers make sense of their data through custom software solutions and individualized coaching. Originally from Alabama, Ben now lives with his wife and son in Charlottesville.

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.

Closed for Thanksgiving Holiday
Nov 22 @ 5:00 pm – Nov 25 @ 6:00 pm
Nov
29
Tue
Preparing for Tax Season | Closing Out the Books and Preparing for 2023 @ Virtual Webinar
Nov 29 @ 10:00 am – 11:00 am

2022 is quickly coming to a close, are your financial records in order? Anxious about preparing for tax season? Join us on Tuesday, November 29 at 10:00 AM as we learn from Tom Tanner, Regional Advising Director, IRS Registered Agent about preparing for Tax Season and tips to close out your books for 2022 and prepare for 2023.

Attendees will learn about:

  • Year-end tax planning
  • 2022 Tax benefits
  • Audit readiness
  • Financial reporting
  • Bookkeeping tips

Who should attend: Current Small Business Owners

Note: This workshop is not being recorded

7 Cybersecurity Tips for Holiday Shopping Online @ Virtual Webinar
Nov 29 @ 12:00 pm – 1:00 pm

If history is any indication, this holiday season will likely attract cybercriminals who are on the prowl for sensitive user information. And, they aren’t just hacking individuals or large organizations.

Join us to learn more.

A confirmation email with the Zoom login information will be sent after registration, please be on the lookout for it.
Dec
1
Thu
Use YouTube to Grow Your Business @ Virtual Webinar
Dec 1 @ 1:00 pm – 2:00 pm

Let’s talk about YouTube! Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business? Now sure how to get started or how to build your channel? This is the webinar for you. During the webinar, we will review why you should get started on YouTube if you don’t already have a channel, how to create and promote videos that can help you achieve your business goals, and how to measure the effectiveness of your activities on YouTube. This is also the perfect webinar for those that have thought about creating a channel, are just starting with YouTube, or have a channel but really aren’t sure what to do with it.

Presented by Grow with Google speaker, Randi Penfil

Thanks to Shenandoah Valley SBDC, Capital Region SBDC, Central Virginia SBDC, Laurel Ridge SBDC, SBDC Lynchburg Region, and Virginia State SBDC for hosting this webinar along with Grow with Google.