Business Smarts 2014

Telling Your Business Story

A New Marketing Series in 13 Installments

The 2014 Business Smart Series will focus on telling your business or organizational story.  Join us over the course of the year as our guest speakers discuss the methods, media, and successes of connecting with your customers through your unique story--from Once Upon a Time to Happily Ever After.

Register in advance for the entire series and receive a 25% discount!  H-R Chamber Members: $90, Non-Members $135.  Attend at least 4 sessions and come to the final session in  Jan 2015 for free.

The Business Smarts Breakfast sessions are held on the 2nd Friday of every month at American National University (formerly National College) with networking opportunities and guest presentations on a variety of topics.

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and the Service Corps of Retired Executives (SCORE).  Breakfast is provided by The HoneyBaked Ham Company.

2014: Telling Your Business Story

Visit our Calendar or click each chapter title for details and register here.

Introduction: Once Upon a Time…

January 10

Chapter 1: Using the Right Words

February 14

Chapter 2: Using the Right Images

March 14

Chapter 3: Choosing the Right Media

April 11

Chapter 4: Using TV

May 9

Chapter 5: Using Radio

June 13

Chapter 6: Using Print

July 11

Chapter 7: Using Outdoor Signs

August 8

Chapter 8: Using Websites

September 12

Chapter 9: Using Social Media

October 10

Chapter 10: Using Video

November 14

Chapter 11: Using Search Engine Marketing

December 12

Epilogue: And They All Lived Happily Ever After…

January 9, 2015


NEW!  See also the Business Smarts - Lexington Series


Have a topic or speaker you'd like to hear at a future workshop?  Let us know!