Telling Your Business Story
A New Marketing Series in 13 Installments
The 2014 Business Smart Series will focus on telling your business or organizational story. Join us over the course of the year as our guest speakers discuss the methods, media, and successes of connecting with your customers through your unique story--from Once Upon a Time to Happily Ever After.
Register in advance for the entire series and receive a 25% discount! H-R Chamber Members: $90, Non-Members $135. Attend at least 4 sessions and come to the final session in Jan 2015 for free.
The Business Smarts Breakfast sessions are held on the 2nd Friday of every month at American National University (formerly National College) with networking opportunities and guest presentations on a variety of topics.
The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and the Service Corps of Retired Executives (SCORE). Breakfast is provided by The HoneyBaked Ham Company.
2014: Telling Your Business Story
|Introduction: Once Upon a Time…||
|Chapter 1: Using the Right Words||
|Chapter 2: Using the Right Images||
|Chapter 3: Choosing the Right Media||
|Chapter 4: Using TV||
|Chapter 5: Using Radio||
|Chapter 6: Using Print||
|Chapter 7: Using Outdoor Signs||
|Chapter 8: Using Websites||
|Chapter 9: Using Social Media||
|Chapter 10: Using Video||
|Chapter 11: Using Search Engine Marketing||
|Epilogue: And They All Lived Happily Ever After…||
January 9, 2015
NEW! See also the Business Smarts - Lexington Series
Have a topic or speaker you'd like to hear at a future workshop? Let us know!