Learn. Act. Profit.
Thursday, May 22
Blue Ridge Community College, Weyers Cave VA.
This full-day conference provides professional development and networking opportunities to entrepreneurs, managers, and business owners.
Fees: $65 - Includes a full day of workshops, lunch provided by A Bowl of Good, and breaks. Ask about discounts for 3+ attendees from the same business!
8:00 Check-in and Networking
8:30 Opening Session: "Purple Goldfish: Little Things Make a BIG Difference" Stan Phelps of 9"marketing
Traditional tell-and-sell marketing is dead. Today's unsung hero is the empowered customer. Your challenge is to leverage their advocacy by selling less and delivering more. Deliver the little things that give existing customers a reason to buy more, to come back more often, and to tell more of their friends.
Retention pays; a 5% increase in retention can boost profits by 25-125%. In his opening presentation, Stan Phelps will make the business case for retention and referral-based marketing strategies and share insights about customer-centric marketing from his award-winning crowd sourcing effort, The Purple Goldfish Project. You'll hear about lessons learned from leading brands, and Stan offers practical advice and tips on how you can leverage signature added-value to drive differentiation, increase retention, and generate valuable word-of-mouth promotions for your business.
9:45-11:00 Concurrent Workshops Descriptions
• Put a Little Google-Power Behind your Marketing
• BIG Ideas on a Small Budget: Creative Collaboration and Re-purposed Resources
• A Business Who-Dunnit? Get a Clue from Metrics
• When Departments (or People) Collide: Conflict Transformation
11:15-12:00 Concurrent Workshops Descriptions
• Take a Purple Goldfish to Work
• Are Mobile Apps Right for your Business?
• Bankers and Lenders and Loans...Oh My!
• A Picture is worth.. Everything
12:00-1:15 Lunch Provided by A Bowl of Good
1:15-2:30 Concurrent Workshops Descriptions
• That Law Doesn’t Apply to ME – or Does It?
• Staying Relevant in a Changing Economy
• Where’s the Money: Alternative Financing Options
• All Good Things Come to an End: Choosing your Small Business Retirement Plan
2:45-3:30 Concurrent Workshops Descriptions
• Social Enterprise: Using Business as a Force for Good
• Nuts & Bolts of Workers Compensation
• So Why Don't We Have an Olive Garden? Data-Driven Business Decisions
• Video Options for Your Marketing
3:30-4:00 Closing Session. Door Prizes. Go. Act. Profit.
We thank the following sponsors for their support of the SV SBDC and for helping make this Event possible
Would you like to gain recognition for your company from small businesses and entrepreneurs throughout the Valley?
Do you want the community to know that you support small businesses and the vital role they play in our valley, state, and national economy?
If so, you need to join us as a sponsor! BIG Event Sponsor Invitation- 2014 or contact us for details at sbdc at jmu.edu