Keynote: Stan Phelps
Stan Phelps is a leading expert on experiential marketing. Phelps is the founder and Chief Measurement Officer of 9 INCH marketing, a North Carolina based consultancy that works with senior leaders to win customers who are four times as valuable as ordinary customers and to build programs designed to win the hearts of employees and customers.
Phelps has more than 20 years of marketing leadership experience with brands such as adidas and PGA Worldwide Golf Exhibitions. Prior to founding 9 INCH, he spent 7 years as Chief Solutions Officer with the award-winning agency Synergy, creating programs for brands such as KFC, M&M’s, Pampers, Starbucks and Walmart. He has a Certificate in Achieving Breakthrough Strategy from Harvard Business School and a JD/MBA from Villanova University.