Starting, managing, and growing a successful small business requires a well-rounded understanding of so many areas of expertise. Planning. Funding. Laws & Regulations. Sales. Marketing. Accounting. Customer Service. Employee Management.
How Do Entrepreneurs Do It All?
With the professional guidance, experienced insights, and practical solutions that are available through the Shenandoah Valley Small Business Development Center, that’s how. Headquartered in Harrisonburg at James Madison University, the Shenandoah Valley Small Business Development Center serves the Shenandoah Valley, Virginia region.
Business Advising
Business Training
Get Business Help Now
Start Smart
- What legal entity is right for your business?
- What permits & licenses will you need?
- Who is your customer?
- What’s your value proposition?
Workshops & Events
A sales funnel is a marketing term describing where your customers are in their purchasing journey and what marketing tools you can use to guide potential customers from interest to purchase.
In this webinar, you’ll learn how to use sales funnels to grow your business, automate your marketing tasks, create a complete customer journey map and determine your business KPIs so you can easily track what’s working and what’s not.
You’ll learn:
- What is a sales funnel and how to use it in your business
- How to create a complete customer journey map from discovery to purchase
- Automation tools you can use to streamline marketing processes
- How to establish and measure KPIs
Live attendees will receive free business resources and a link to this webinar recording.
Promotional Video HERE
Overview of This Live Webinar
The following essential steps for government contracting will be covered:
- The government customer
- Readiness to be a government contractor
- Marketing to the customer
- Government jargon
- Steps to get started
- Small business set-asides
- Targeting the government customer
- What the buyer wants to know
- What should go into a capability statement
Speakers: Timm Johnson – Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
Grab your lunch and join us the first Thursday of each month to learn more about SBA programs and network with other small business owners.
Topic: Service Disable Veteran Owned Small Business (SDVOSB)
The federal government aims to award at least 3% of all federal contracting dollars to Service-Disabled Veteran-Owned Small Businesses (SDVOSB) each year. Joining the SDVOSB program makes your business eligible to compete for the program’s set-aside contracts. You can still compete for contract awards under other socio-economic programs you qualify for.
Key Takeaways:
- What is a SDVOSB?
- Who is eligible for the program?
- What to expect with the recent changes to the program?
Speaker(s): Joey Pocan, Economic Development Specialist Mr. Pocan assists in the design and implementation of economic development strategies and programs related to Start-ups, business attraction, business expansion, and retention. He conducts research, presents training, project management, data collection and analysis, visits with local businesses and agencies to facilitate business opportunities.
Once registered, an automated email with the Zoom link will be sent to you. If you need further assistance or have a question, please contact us at (540) 654-1383
Visit the Financial Wellness Center
In partnership with Atlantic Union Bank, SBDC clients are invited to take advantage of interactive, easy, and free resources from Banzai! This comprehensive online platform teaches financial literacy at every phase of life and can be utilized at your own pace.
Latest News
SV SBDC Advisory Council
The Shenandoah Valley Small Business Development Center is excited to announce the formation of the SV SBDC Advisory Council. The purpose of the Advisory Council is to network and collaborate with a variety of business resources from the community. This enhanced connectivity is intended to improve the delivery of services to SBDC clients, expand the types of tools available to the SBDC Team, and assist Council members in more effectively serving the business community.
We would like to welcome the founding investors of the Advisory Council! Visit our Advisory Council page to learn more.
Our Partners
We are a member of The Virginia SBDC Network, the most extensive business development program in the Commonwealth. The VSBDC is a partnership between the U.S. Small Business Administration (SBA), George Mason University-Mason Enterprise Center, and premier local host organizations throughout Virginia including James Madison University.