Joyce has served with the Small Business Development Center (SBDC) since 2000 and as Director since 2011. She is a Certified Business Advisor with the Virginia SBDC Network and a Certified GrowthWheel Advisor. Joyce was recognized in 2006 as the Virginia State Star by her colleagues within the Virginia SBDC, where she currently serves on the Technology Team.
Prior to her work at the SBDC, Joyce taught Business, Accounting, and Computer classes at Dominion College and has 30+ years of practical experience in small business and non-profit management, operations, marketing, and finances. She currently serves on the Economic Development Committee of Harrisonburg Downtown Renaissance, the Harrisonburg Loan Fund Committee, the Planning Team for the Non-Profit Institute, and is active in regional and local initiatives to support and promote small businesses.
A lifelong "Valley Girl," Joyce earned her BA from Bridgewater College and her MA in Technical and Scientific Communication from James Madison University.