Calendar

Register Here

Feb
8
Fri
Business Smarts – Demystifying Strategic Planning @ JMU Ice House
Feb 8 @ 8:00 am – 9:30 am

Strategic planning seems overly complex to many people. Many organizations don’t take the time to do strategic planning because they don’t understand it.

There are many different methodologies to choose from in approaching strategic planning, but there are three basic steps involved in all the method. Understanding those steps will help you demystify your own strategic planning.

Presenter Robert McFarland has worked with numerous organizations conducting strategic planning, providing branding guidance, and giving communications counsel to help them envision their preferred future, map the strategy to get there, and create a company culture to bring it to fruition. A leadership consultant, executive coach, and conference speaker, Robert is President of Transformational Impact LLC, a leadership development consultancy helping companies improve their employee cultures to make the companies healthier, more productive, and more profitable. Robert is the author of the #1 international best seller Dear Boss: What Your Employees Wish You Knew and Dear Employee: What Your Boss Wishes You Knew.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.   Refreshments provided by Black Sheep Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Mar
20
Wed
Doing Business with the Commonwealth @ JMU Ice House
Mar 20 @ 8:30 am – 10:00 am

Are you ready to take advantage of the powerful marketing tools available for selling to Virginia?  Learn from an expert about how you can get eVA and SWaM certified for free in order to help you sell to the government and government funded agencies.

Courtney Mustin, Business Services Manager for Virginia Department of Small Business & Supplier Diversity, will present a seminar for clients who would like to become registered in eVA, become SWaM certified, or - for those who are ready- to help navigate and use eVA more effectively.

EVENT DETAILS

eVA, the Commonwealth’s electronic procurement portal, is one of the most powerful market research tools when selling to any state agency (including public colleges and universities). EVa can help you identify:

  • How do I find solicitations to bid on?
  • Which state agencies buy what I sell?
  • How much do they pay for what I sell?
  • Who are my competitors / potential collaborators?
  • Which of my competitors are winning these bids?

Now that you’ve done your market research and have the proper certifications, it’s time to respond to solicitations! What’s the difference between a RFP, RFQ, IFB, QQ, SS, etc.? Learn the steps needed to successfully respond to a solicitation. Determine the amount of time you need to devote in order to make your response as competitive as possible.

Did you know: The Commonwealth has a set-aside program that encourages state agencies to purchase goods and services from small businesses like yours. At this workshop, you’ll also learn about SWaM and Micro business certifications and how they can give you a competitive advantage in the marketplace.If you plan to grow your business with the Commonwealth (remember Virginia spends Billions each year), you need to attend this “Doing Business with the Commonwealth” workshop!

On the Workshop Agenda:

  • EVa – Identify Your Target Market
  • How To Effectively Respond to Solicitations
  • What Can SWaM and Micro Business Certifications Do For You?

Use our registration form to sign up for the Workshop.  If you are ready to register for SWaM Certification and need assistance with inputting your application, we are conducting Lab time for 3 participants at 10:30 pm on the same day, March 20th.  Paperwork preparation on your part is required. For SWaM Certification info and a list of required documents, please refer to the SBSD website.

There is no fee for the Workshop or Lab, but you must register separately on our form (link above) and also complete a Request for Counseling form (if you are not yet a client of the SV SBDC).  Questions?  Please call the Shenandoah Valley SBDC and ask for Allison Dugan at (540) 568-3227.

Apr
12
Fri
Business Smarts – How to Find Your Best Customers @ JMU Ice House
Apr 12 @ 8:00 am – 9:30 am

So there you are in a successful business. Things seem to being going mostly your way. Sales are up. Profits are up. Your best customers keep sending you business.

Then it happens. Through no fault of your own a key customer disappears and the future changes.

In this workshop we will focus on prospecting: the process of insuring the business will grow by adding new good customers.

Why attend? At the end of this Business Smarts workshop you will know how to find, win, and keep the very best customers for your business. Don Crawford will walk you through the keys to defining your best customer, identifying and qualifying prospects, and creating customers for life. Bring with you your A list of your customers and your current strategic plan to win more customers. Together we will look at your list to challenge you to think of other companies to add. We will work through your strategic sales and marketing plan to perfect the selling process.

Presenter Don Crawford is a partner in Marketing Idea Shop, a consulting company helping small businesses challenge themselves to close more sales, earn more revenue, and drive their competitors crazy. He has over 45 years selling and sales management experience in a wide variety of industries. Don earned an MBA in marketing from the University of Missouri at Kansas City and a BS degree in electrical engineering from the Virginia Military Institute. As an adjunct faculty member of the College of Business at James Madison University, Don taught courses in business-to-business marketing. Together with his wife, Lois Carter Crawford, he authored Secrets of the Softer Side of Selling, a book on professional selling to offer selling tips and techniques to the next generation.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.   Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Jul
12
Fri
Business Smarts – Be Strong: Focusing on Talent to Improve Well-Being and Engagement @ JMU Ice House
Jul 12 @ 8:00 am – 9:30 am

Our world is a volatile, uncertain, complex, and ambiguous environment that creates a rapidly changing workplace which demands employees be agile learners. Skill sets and knowledge necessary for success continue to evolve.

To meet these demands, self-awareness is more important than ever. Employees must understand the talents they bring to the workforce and how best to build them into strengths they can leverage. Research in positive psychology demonstrates a significant link between the application of strengths and a person’s sense of well-being and engagement at work.

Participants in this session will explore the connection between strengths, well-being, and engagement. To be successful, we must Be Strong.

Learning Outcomes - At the end of this sessions, attendees will:

  1. Be able to explain the need to create agile learners to navigate a volatile, uncertain, complex, and ambiguous world.
  2. Understand the relationship between strengths, well-being, and engagement.
  3. Understand possible assessments you can use in the workplace to identify employee strengths.
  4. Leave the session with additional practices you can employ to improve your own well-being and engagement.

Presenter Jason Boron has designed and conducted leadership coaching focused on helping teams and individuals leverage their talents since 2007. He has presented a variety of programs and workshops in both the higher education and non-profit sectors, including leadership development, effective communication, conflict resolution, collaboration, performance enhancement, and coaching. As a Gallup Certified Strengths Coach, he is committed to providing experiential learning opportunities to individuals and teams aimed at improving performance. Before founding Leading Strong, LLC, Jason served in higher education for over 15 years.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Sep
13
Fri
Business Smarts – How to Harness the Power of Persuasion @ JMU Ice House
Sep 13 @ 8:00 am – 9:30 am

Every day in business you’re challenged with conveying the benefit of your product or service in a way that attracts the right customers. In this workshop you’ll learn four powerhouse elements that will elevate your messaging and bring your business to life for your audience like never before. You’ll leave with a roadmap that you can start using immediately to relieve the stress of trying to figure out if your messaging is on target.

Presenter Brooke Anderson, Chief Convergence Officer with Converge Local, uses her marketing and communication skills to help businesses grow and thrive. With a degree in Communications and Public Relations from James Madison University, she’s worked with entrepreneurs, businesses, nonprofits, and companies like Coca-Cola to perfect their marketing campaigns, communicate effectively, and target the right audience in the right way.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Nov
8
Fri
Business Smarts – Make Your Advertising Work Harder: 5 Keys to Drive Profit @ JMU Ice House
Nov 8 @ 8:00 am – 9:30 am

 

 

Presenter Sacha Purciful is the VP and General Manager of WHSV-TV3.  WHSV is a 65 year-old television station, which maintains relevancy through local content generation and staying on the cutting edge of technology. They offer many of the most current digital solutions available, paired with tried-and-true performance drivers, such as traditional television.  Their sales staff has been trained in the digital space and has access to Google-certified staffers to answer even the most advanced questions.

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Dec
13
Fri
Business Smarts – Leadership: Motivation and Inspiration @ JMU Ice House
Dec 13 @ 8:00 am – 9:30 am

What is the difference between motivation and inspiration in leadership?

Which would you prefer? How can learning the difference between motivation and inspiration help you be a better leader?

In this session, we will learn the differences and how to have a more powerful impact on others.

Presenter Lynnette Embree began life coaching in 1997 and acquired certification from Success Unlimited Network in 2002 as a Life Coach. She also has several assessment certifications such as DISC, Motivators, EIQ-2, and Performance Gap Indicator. In July 2018, she returned to a life coaching school for additional certification and to become a member of the International Coach Federation (ICF).

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.  Coffee provided by Broad Porch Coffee.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.