Calendar

Register Here

Feb
27
Tue
Bricks & Clicks Workshop @ JMU Madison Union Ballroom
Feb 27 @ 8:00 am – 3:30 pm

Become a Dynamic Online & Offline Destination Business

Small businesses from retail to restaurants to the service industry are facing dramatic shifts in consumer preferences and habits.

Independent businesses can no longer rely on great customer service alone. You need to adapt to new customer behaviors, especially from Millennial and Generation Z audiences, and you need a strong presence online to attract customers who are often attached to their mobile devices.

Differentiation is the key. What sets your business apart from others is what gets people in the door (or online).

Are you ready to become a dynamic online & offline business destination?

Nationally-renowned marketing expert and small business strategist Jon Schallert of The Schallert Group will lead this dynamic workshop that will give you the tools for leveraging opportunities in these customer shifts.

Schallert is highly sought after for his ability to help entrepreneurs tweak their business models and boost profits by strengthening their web presence and transitioning to experience-based businesses.

He will teach you how to become a destination business – both online and in-store.  In addition, you will:

  • Get the strategies to make sure customers can find you.
  • Discover ways to create an engaging and sales-driving website.
  • Hear what creative businesses around the nation have done to defy impossible customer markets and attract people from miles away by creating an experience-based destination.
  • Find out how to offer more than a transaction in order to become a destination - whether meal delivery subscriptions are eating into your dining room sales or Amazon is clicking away at your bottom line.

 

Fees: $50 for Harrisonburg & Rockingham County Businesses; $75 for Businesses Outside of Harrisonburg & Rockingham County. Coffee and a hot buffet lunch are included.

Click here to reserve your seat now!

 

The Bricks & Clicks Business Assistance Program

The workshop is the first of several opportunities for you in the Bricks & Clicks Business Assistance Program. This unique initiative is being offered by the SV SBDC and our partners in Harrisonburg Economic Development, Rockingham County Economic Development, Harrisonburg Downtown Renaissance, and the JMU Center for Community Development. We have joined together to bring business owners an exciting opportunity to grow businesses in a changing sales environment.

Bricks & Clicks Workshop, Feb 27 

Nationally renowned marketing expert and small business strategist Jon Schallert will guide business owners on how to become a destination business – both online and in-store. This workshop is open to any business from any location!

Destination Business Technical Assistance

Participants in the Bricks & Clicks Workshop can apply for Destination Business Technical Assistance. Businesses chosen will receive one-on-one time with website experts, social media and digital marketing gurus, or visual merchandising & window display designers.  Businesses must apply by March 5, 2018 (application form coming soon). All recipients must have attended the Bricks & Clicks workshop on Feb 27 and be located in Harrisonburg or Rockingham County.

Destination Business Implementation Grants

Destination Business Implementation Grants will help you put new ideas into action. Recipients of the Destination Business Technical Assistance may apply for a grant of up to $3,500 to offset the costs to implement your new ideas inspired by Bricks & Clicks and informed by the expert advice.   Applications for the Destination Business Grant Program will be emailed directly to Technical Assistance recipients by April 9.  Grant announcements will be made April 29-May 5 during Small Business Appreciation Week.

Mar
8
Thu
Start Smart @ The JMU Ice House, Room 106
Mar 8 @ 9:00 am – 11:00 am

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

Click here for Directions and Parking information for the JMU Ice House.

Buy Local First: Driving Customers to Main Street for a Resilient Economy – Webinar @ JMU Ice House
Mar 8 @ 12:00 pm – 1:30 pm

Local isn't just a place on a map. It's people: your neighbors and their families, their businesses, farms, nonprofits, events, and recreational venues.

Local is our community and all of the opportunities we create together and challenges we work to overcome.  By choosing local and independent businesses for your services, shopping, dining, and other needs, you not only enjoy a more distinctive and personal experience, you're strengthening your local economy.

Check out this free webinar to learn how to promote buying local and practical ways to build a resilient economy in your community.  Stick around after the webinar to discuss local efforts in the Shenandoah Valley.

About the speaker:  Elissa Hillary is President of Local First, a western Michigan advocacy organization. Elissa is committed to building sustainable local economies that put people first.  As the President of Local First since 2007, she has brought together nearly 1,000 businesses in West Michigan to collaborate in building a vibrant community that encourages sustainable business and social enterprise development.  As a consultant and speaker, she magnifies that impact in communities around the world. Elissa is a founding Business Alliance for Local Living Economies (BALLE) Fellow, the 2014 BCorp Measure What Matters Champion, and a BCorp Ambassador.

Register to save your seat here.

Recommended for "Bricks and Clicks" participants

This webinar is sponsored by the Virginia Department of Housing and Community Development's Virginia Main Street Program.

Mar
9
Fri
Business Smarts – Wellness & Prevention: One of Your Daily Job Duties @ JMU Ice House
Mar 9 @ 8:00 am – 9:30 am

Many people, especially those working in office situations, know they need to exercise and take care of themselves.

Yet the demands of work and life often leave little time or desire to carve out a separate exercise and workout segment in the day. Understanding more about the body as a movement system can help bring perspective, information, and strategies that can be incorporated into daily activity.

Attendees at this session will learn more about the body, movement, position and posture, activity, and putting these to use in working for you all day, regardless of duties or roles. There will also be opportunity for exploring the many “health care” products and recommendations that bombard us and to have an open discussion about their value and role.

Presenter Dr. Colleen Whiteford co-founded Appalachian Physical Therapy with her husband and partner, Bill, in 1986. They have been providing outpatient physical therapy services in offices in the Shenandoah Valley since 1987 with offices currently in Broadway and Harrisonburg. The practice’s approach to addressing a wide variety of neuro-musculo-skeletal complaints continues to emphasize the role of connective tissue, especially fascia, on movement and pain. Dr. Whiteford has spoken and taught in multiple settings on dry needling, Fascial Manipulation®, and the improvement that can be accomplished in many cases with appropriate attention to the soft tissues

Register for this and any Business Smarts session here.

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.   Refreshments provided by Black Sheep Coffee and Peace, Love, and Little Donuts.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions from 7:30-9:45am.

Mar
15
Thu
Doing Business with the Commonwealth, 1-on-1 @ JMU Ice House
Mar 15 @ 9:00 am – 4:00 pm

Are you ready to take advantage of the powerful marketing tools available for selling to Virginia?  Learn from an expert about how you can get eVA and SWaM certified for free in order to help you sell to the government and government funded agencies.

Courtney Mustin, Business Services Manager for Virginia Department of Small Business & Supplier Diversity, will be available to meet one-on-one with clients who would like to become registered in eVA, become SWaM certified, or - for those who are ready- to help navigate and use eVA more effectively.

Use our registration form to request an appointment with Courtney.

Mar
20
Tue
Virginia Values Veterans (V3) Employer Training @ BRCC Robert Plecker Workforce Center
Mar 20 @ 8:00 am – 3:00 pm

Hundreds of thousands of American service members will transition from active duty into the civilian workforce in the coming years. America’s Veterans, including our serving members of the National Guard and Reserve, are highly-trained and well-educated professionals for competitive organizations like yours.

This event will serve employers who want to hire Veterans but aren’t sure how, as well as small businesses who want to improve their understanding of the talents Veterans can bring to their organization.

During this free event, employers will learn why hiring Veterans will be the best business decision their organization can make, as well as gaining access to valuable resources to connecting directly with this population. This event is tailored to all employers needs and challenges.

We are very pleased to announce that this event will feature all of the training needed in order to become a V3 certified company! The opportunity to complete all of this training at once is rare and we hope that you will take full advantage!

TRAINING DAY HIGHLIGHTS:

- Learn how to become an Official V3-Certified Company
- This special all-day event will feature ALL of the courses needed to become V-3 Certified!
- Learn how your company may qualify for up to $10,000 in V3 Grants
- Includes Workbook with resources and tools
- Lunch and refreshments will be provided.

This event is being hosted by Blue Ridge Community College and the Shenandoah Valley Workforce Development Board.

Download a pdf flyer here.

Register Here:   http://Bit.ly/CVAMarch2018

Mar
26
Mon
Start Smart @ Augusta Government Center
Mar 26 @ 9:00 am – 11:00 am

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

Mar
29
Thu
JMuse Cafe: Pitch Perfect – persuading others to invest in you @ Room 301
Mar 29 @ 6:30 pm – 8:00 pm

You have an idea for a business or think you’d be perfect for a position. How do you successfully pitch yourself or your idea to the stakeholders who can make it a reality? Learn the basics of a networking pitch or business proposal from our experts.

This event will be of benefit to students interested in applying for jobs and business owners/entrepreneurs who are seeking funding from various sources. All are welcome!

Speakers include
- Christina C. Roeder, Lecturer in JMU Department of Management
- C.K. Lee, Assistant Professor in JMU Department of Management
- Joyce Krech, Director of the Shenandoah Valley Small Business Development Center (SBDC)

Tentative Agenda
Your Personal Elevator Pitch - for networking, interviewing, etc.
Business Plans and Financing Proposals - what the SBDC and commercial lenders are looking for
Business Pitches - key information for venture capital firms
Q&A and Info about the new JMU Entrepreneurship Minor and Venture Creation class

No registration needed.
Parking:
  available in the Grace Street Deck, levels 2-7, from 5:30-8:30pm (See JMU Map, at grid 3-D)

 

Apr
5
Thu
Trademark Basics: What Every Small Business Should Know Now, Not Later @ Lexington - TBD
Apr 5 @ 3:30 pm – 5:00 pm

Join us for an overview of the use and protection of trademarks for your business:

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ
  • why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
  • the importance of doing a complete search and whether to use an attorney
  • what to do if another trademark owner sends a "cease-and-desist" letter
  • how to apply to seek federal registration and the role of the USPTO
  • how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO
  • what happens after registration.

Presenter Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO) in Alexandria, Virginia. He is currently the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals. For 14 years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.

Apr
6
Fri
Trademark Basics: What Every Small Business Should Know Now, Not Later @ Harrisonburg - TBD
Apr 6 @ 8:00 am – 9:30 am

Join us for an overview of the use and protection of trademarks for your business:

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ
  • why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark
  • the importance of doing a complete search and whether to use an attorney
  • what to do if another trademark owner sends a "cease-and-desist" letter
  • how to apply to seek federal registration and the role of the USPTO
  • how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO
  • what happens after registration.

Presenter Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO) in Alexandria, Virginia. He is currently the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals. For 14 years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.

Apr
10
Tue
Start Smart @ The JMU Ice House, Room 106
Apr 10 @ 2:00 pm – 4:00 pm

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

Click here for Directions and Parking information for the JMU Ice House.

Apr
13
Fri
Business Smarts – 5 Things Small Businesses Purchase Under Pressure…. and don’t need @ JMU Ice House
Apr 13 @ 8:00 am – 9:30 am

Does your business receive solicitation phone calls, emails, and visits from advertising sales (newspaper, radio, television, social media, Yelp, etc.)?

Do you get so overwhelmed that you either decide to not advertise at all or you end up in the wrong place for your business?

All marketing tactics are not for every business.  Today's discussion will focus on how to avoid making costly marketing decisions that may not provide a return on your investment.

Presenter Shonta Sellers has lived in the Harrisonburg area for three years after relocating here from Winston-Salem, NC.  She has over 20 years experience in marketing, advertising, branding,and promotion with an MBA in Marketing from Capella University and a BS in Business Management from North Carolina A&T State University. Shonta is a consultant and small business owner of broadSPECTRUM Marketing Services & Consulting.

Register for this and any Business Smarts session here.

 

Note the new location and new time for 2018!

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.   Refreshments provided by Black Sheep Coffee and Peace, Love, and Little Donuts.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions 7:30-9:45am.

Apr
18
Wed
Growing Your Business with Government Contracts @ Augusta County Government Center
Apr 18 all-day

Save this Date!

Join your SV SBDC, the Procurement Technical Assistance Program (PTAP), Virginia's Small Business & Supplier Diversity Office, and others as we uncover and de-mystify the opportunities for your business to grow by doing business with federal and state agencies.

The Full Agenda is on its way.

Can't make it on this date?  A repeat session will be offered in Charlottesville on April 19!

Reserve your seat here.

Apr
24
Tue
Start Smart @ Augusta Government Center
Apr 24 @ 1:00 pm – 3:00 pm

Are you thinking about starting a new business?
Do you have lots of questions about how - or whether - to move forward?
Are you considering moving your hobby into a more structured business form?
Have you already started your small business and now realize you may have missed a few things?

Your SV SBDC has answers, information, and resources to help.

In our Start Smart Workshops, we discuss the path to good decisions and a successful start. You'll learn to take a thorough 360° approach to your business and all its components - from product development to target markets to financial projections. We'll also cover the regulations and registrations you need to know.

Follow-up appointments are then available with SBDC business advisors to focus on your individual business needs.

Start Smart workshops are held in various locations and at various times; if this session doesn't suit, check the Web Calendar for more options.

Click here to register for any Start Smart or other SBDC workshop.

May
11
Fri
Business Smarts – Marketing that Matters: How to Grow your Business while Making an Impact on your Community @ JMU Ice House
May 11 @ 8:00 am – 9:30 am

Motivational speaker Zig Ziglar said, "You can have everything in life you want, if you will just help others get what they want."

This has never been more true than today. In an increasingly competitive marketplace filled with people willing to do whatever it takes to make a dollar, your business must find a way to break through the noise and make a difference people will remember.

In this workshop, attendees will learn how to build their brand and establish themselves as an authority by first finding ways to help others.

Presenter Evan Pettrey is the founder of Valley Inbound Marketing. Evan is a serial entrepreneur whose passion for marketing was sparked out of necessity when he invented a baby product after the birth of his daughter. Having invested his savings in the product launch, he was faced with a harsh reality - he'd created an amazing product new parents loved...but nobody knew existed.
Flush out of cash after bringing the product to market, Evan had two choices: fail or learn everything he possibly could about digital marketing and grow this business himself.  Since then, he's founded a number of marketing companies in various industries with a single, unifying goal: helping businesses realize their growth and objectives, profitably, while learning and having fun in the process.

Register for this and any Business Smarts session here.

 

Business Smarts Breakfast sessions are held on the 2nd Friday of every month with networking opportunities and guest presentations on a variety of topics. 

The series is sponsored by your Shenandoah Valley Small Business Development Center, the Harrisonburg-Rockingham Chamber of Commerce, and Shenandoah Valley Chapter of SCORE.   Refreshments provided by Black Sheep Coffee and Peace, Love, and Little Donuts.

Parking for Business Smarts:  You may park in the Ice House lot on Bruce Street without a JMU permit during Business Smarts sessions 7:30-9:45am.