BEGIN:VCALENDAR VERSION:2.0 PRODID:-//178.128.132.229//NONSGML kigkonsult.se iCalcreator 2.26.9// CALSCALE:GREGORIAN METHOD:PUBLISH X-FROM-URL:https://www.valleysbdc.org X-WR-TIMEZONE:America/New_York BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:STANDARD DTSTART:20231105T020000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RDATE:20241103T020000 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20240310T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RDATE:20250309T020000 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:ai1ec-59401@www.valleysbdc.org DTSTAMP:20240328T143521Z CATEGORIES;LANGUAGE=en-US:Business Smarts CONTACT:sheena@hrchamber.org DESCRIPTION:Have you made it easy for strangers to hijack your brand? \nI t’s often said that branding is storytelling\, and it’s a dead-on statemen t. You wouldn’t ask a stranger with bad intentions to tell the story of y our business. But that may be what you’re doing if you don’t take steps t o protect your brand identity. Your trademark – the embodiment of your br and – is the place in the mind of a consumer that links your brand to your business. If the brand is not protected\, this connection can be lost or needlessly muddled. High stakes indeed.\nIn this fast-paced session\, we ’ll discuss –\n\nwhat a trademark is (and isn’t)\,\nhow to start out a bus iness on a solid trademark footing\,\nwhat it means to register a trademar k – and how to do it\,\nsteps to take to be vigilant about infringement\, \nways in which brand value can be corroded from within\,\nhow domain name s fit into the brand equation\,\nwhat brand protection means in a post-pan demic world that’s driven by e-commerce and affected by social media influ ences\,\nfive brand protect takeaways to start your Friday.\n\nAbout the P resenter: Jared Burden\, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC\, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether direc tly or indirectly) on assuring that business owners maintain the value of their brand. Jared has served as inside and outside general counsel to ma ture middle-market companies with tens of millions of revenue as well as i ndividual entrepreneurs taking their first steps to actualize their big id ea. Jared is a graduate of Duke University and the University of Virginia School of Law\, and has lived with his wife Jenny Burden and family in Ha rrisonburg for 20 years.\n \nTickets: https://chamber.hrchamber.org/events /details/business-smarts-protecting-your-brand-11423?calendarMonth=2022-07 -01. DTSTART;TZID=America/New_York:20220708T083000 DTEND;TZID=America/New_York:20220708T100000 LOCATION:Shenandoah Valley SBDC @ 220 University Blvd Harrisonburg\, VA SEQUENCE:0 SUMMARY:Business Smarts – Protecting Your Brand URL:https://www.valleysbdc.org/event/business-smarts-protecting-your-brand/ X-COST-TYPE:external X-ALT-DESC;FMTTYPE=text/html:\\n\\n
\\nHave
you made it easy for strangers to hijack your brand?
\nIt
’s often said that branding is storytelling\, and it’s a dead-on statement
. You wouldn’t ask a stranger with bad intentions to tell the story of yo
ur business. But that may be what you’re doing if you don’t take steps to
protect your brand identity. Your trademark – the embodiment of your bra
nd – is the place in the mind of a consumer that links your brand to your
business. If the brand is not protected\, this connection can be lost or
needlessly muddled. High stakes indeed.
\nIn this fast-paced session
\, we’ll discuss –
About the Presenter: Jared Burden\, a Harrisonbur g-based Partner in the Virginia law firm GreeneHurlocker PLC\, is a hands- on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that bus iness owners maintain the value of their brand. Jared has served as insid e and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their fi rst steps to actualize their big idea. Jared is a graduate of Duke Univer sity and the University of Virginia School of Law\, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.
\n\n BODY> X-TAGS;LANGUAGE=en-US:brand\,branding\,Business Smarts\,entrepreneur\,netwo rking\,trademark X-TICKETS-URL:https://chamber.hrchamber.org/events/details/business-smarts- protecting-your-brand-11423?calendarMonth=2022-07-01 END:VEVENT END:VCALENDAR