BEGIN:VCALENDAR VERSION:2.0 PRODID:-//178.128.132.229//NONSGML kigkonsult.se iCalcreator 2.26.9// CALSCALE:GREGORIAN METHOD:PUBLISH X-FROM-URL:https://www.valleysbdc.org X-WR-TIMEZONE:America/New_York BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:STANDARD DTSTART:20231105T020000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RDATE:20241103T020000 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20240310T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RDATE:20250309T020000 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:ai1ec-59401@www.valleysbdc.org DTSTAMP:20240328T120938Z CATEGORIES;LANGUAGE=en-US:Business Smarts CONTACT:sheena@hrchamber.org DESCRIPTION:Have you made it easy for strangers to hijack your brand? \nI t’s often said that branding is storytelling\, and it’s a dead-on statemen t. You wouldn’t ask a stranger with bad intentions to tell the story of y our business. But that may be what you’re doing if you don’t take steps t o protect your brand identity. Your trademark – the embodiment of your br and – is the place in the mind of a consumer that links your brand to your business. If the brand is not protected\, this connection can be lost or needlessly muddled. High stakes indeed.\nIn this fast-paced session\, we ’ll discuss –\n\nwhat a trademark is (and isn’t)\,\nhow to start out a bus iness on a solid trademark footing\,\nwhat it means to register a trademar k – and how to do it\,\nsteps to take to be vigilant about infringement\, \nways in which brand value can be corroded from within\,\nhow domain name s fit into the brand equation\,\nwhat brand protection means in a post-pan demic world that’s driven by e-commerce and affected by social media influ ences\,\nfive brand protect takeaways to start your Friday.\n\nAbout the P resenter: Jared Burden\, a Harrisonburg-based Partner in the Virginia law firm GreeneHurlocker PLC\, is a hands-on transactional business attorney whose practice over several decades has always been focused (whether direc tly or indirectly) on assuring that business owners maintain the value of their brand. Jared has served as inside and outside general counsel to ma ture middle-market companies with tens of millions of revenue as well as i ndividual entrepreneurs taking their first steps to actualize their big id ea. Jared is a graduate of Duke University and the University of Virginia School of Law\, and has lived with his wife Jenny Burden and family in Ha rrisonburg for 20 years.\n \nTickets: https://chamber.hrchamber.org/events /details/business-smarts-protecting-your-brand-11423?calendarMonth=2022-07 -01. DTSTART;TZID=America/New_York:20220708T083000 DTEND;TZID=America/New_York:20220708T100000 LOCATION:Shenandoah Valley SBDC @ 220 University Blvd Harrisonburg\, VA SEQUENCE:0 SUMMARY:Business Smarts – Protecting Your Brand URL:https://www.valleysbdc.org/event/business-smarts-protecting-your-brand/ X-COST-TYPE:external X-ALT-DESC;FMTTYPE=text/html:\\n\\n
\\nHave
you made it easy for strangers to hijack your brand?
\nIt
’s often said that branding is storytelling\, and it’s a dead-on statement
. You wouldn’t ask a stranger with bad intentions to tell the story of yo
ur business. But that may be what you’re doing if you don’t take steps to
protect your brand identity. Your trademark – the embodiment of your bra
nd – is the place in the mind of a consumer that links your brand to your
business. If the brand is not protected\, this connection can be lost or
needlessly muddled. High stakes indeed.
\nIn this fast-paced session
\, we’ll discuss –
About the Presenter: Jared Burden\, a Harrisonbur g-based Partner in the Virginia law firm GreeneHurlocker PLC\, is a hands- on transactional business attorney whose practice over several decades has always been focused (whether directly or indirectly) on assuring that bus iness owners maintain the value of their brand. Jared has served as insid e and outside general counsel to mature middle-market companies with tens of millions of revenue as well as individual entrepreneurs taking their fi rst steps to actualize their big idea. Jared is a graduate of Duke Univer sity and the University of Virginia School of Law\, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.
\n\n BODY> X-TAGS;LANGUAGE=en-US:brand\,branding\,Business Smarts\,entrepreneur\,netwo rking\,trademark X-TICKETS-URL:https://chamber.hrchamber.org/events/details/business-smarts- protecting-your-brand-11423?calendarMonth=2022-07-01 END:VEVENT BEGIN:VEVENT UID:ai1ec-59780@www.valleysbdc.org DTSTAMP:20240328T120938Z CATEGORIES;LANGUAGE=en-US:Business Smarts\,networking\,Workshop CONTACT:540.442.3937\; sheena@hrchamber.org DESCRIPTION:Join Jennifer Huffman\, Solutions Banking Manager\, and Josiah Rider\, Business Branch Manager\, from Atlantic Union Bank for a discussio n on using business capital wisely.\nParticipants will leave with an under standing of the different types of capital\, when to use them\, and how ea ch can help drive your business to success.\n\nBusiness Capital\nRelations hip Capital\nTalent Capital\n\n$10 for Chamber Members $15 for Non-Chamber Members\nTickets: https://chamber.hrchamber.org/events/details/business-s marts-capital-is-key-three-types-of-capital-that-can-make-or-break-your-bu siness-12217?calendarMonth=2022-10-01. DTSTART;TZID=America/New_York:20221014T083000 DTEND;TZID=America/New_York:20221014T100000 LOCATION:Shenandoah Valley SBDC @ 220 University Blvd Harrisonburg\, VA SEQUENCE:0 SUMMARY:Business Smarts – Capital is Key URL:https://www.valleysbdc.org/event/business-smarts-capital-is-key-three-t ypes-of-capital-that-can-make-or-break-your-business/ X-COST-TYPE:external X-ALT-DESC;FMTTYPE=text/html:\\n\\n\\n
Join Jennifer Huffman\, Solutions Banking Manager\, and Josiah Rider\, Business Branch Manager\, from Atlantic Union Bank for a discuss ion on using business capital wisely.
\nParticipants will leave with an understanding of the different types of capital\, when to use them\, a nd how each can help drive your business to success.
\n$10 for Chamber Members $15 for Non-Chamber Members
\n X-TAGS;LANGUAGE=en-US:Business Smarts\,entrepreneur\,networking X-COST:$10 for Chamber Members $15 for Non-Chamber Member X-TICKETS-URL:https://chamber.hrchamber.org/events/details/business-smarts- capital-is-key-three-types-of-capital-that-can-make-or-break-your-business -12217?calendarMonth=2022-10-01 END:VEVENT BEGIN:VEVENT UID:ai1ec-60082@www.valleysbdc.org DTSTAMP:20240328T120938Z CATEGORIES;LANGUAGE=en-US:Business Smarts\,networking\,Workshop CONTACT:540.442.3937\; sheena@hrchamber.org DESCRIPTION:Many employers are currently facing recruiting challenges. Vet erans and the military community face employment challenges regularly. In fact\, in a recent survey\, 90% of veterans indicated there were obstacle s in obtaining employment. In this session\, we explore ways to help brea k down the barriers to employment opportunities for transitioning service members\, veterans\, and military spouses and promote inclusive policies a nd practices. The presentation\, developed by USAA and the SHRM Foundatio n will help promote inclusive policies and help employers understand the i mportance of communicating their desire to be inclusive and welcoming. We will also explore unique strategies for recruiting\, onboarding\, and ret aining veterans and military spouses.\nSheri Bender\, Pulse HR Solutions\, LLC serves as a USAA/SHRM Foundation Veterans Ambassador. She has over 2 5 years of practical HR/Training experience and enjoys working with organi zations and military veterans to bridge the gap and help translate skills. In her experience\, there is a big language barrier and it is enlightenin g to have true conversations about what a candidate has to contribute and watch them flourish when matched with the right role. That’s why she beli eves this program is so valuable.\n$10 for Chamber Members $15 for Non-Cha mber Members. Coffee & donuts provided.\nTickets: https://chamber.hrchambe r.org/events/details/business-smarts-unlocking-the-potential-of-the-vetera n-and-military-spouse-workforce-12660?calendarMonth=2022-11-01. DTSTART;TZID=America/New_York:20221111T083000 DTEND;TZID=America/New_York:20221111T100000 LOCATION:Shenandoah Valley SBDC @ 220 University Blvd Harrisonburg\, VA SEQUENCE:0 SUMMARY:Business Smarts – Canceled URL:https://www.valleysbdc.org/event/business-smarts-unlocking-the-potentia l-of-the-veteran-and-military-spouse-workforce/ X-COST-TYPE:external X-ALT-DESC;FMTTYPE=text/html:\\n\\n\\nMany employer s are currently facing recruiting challenges. Veterans and the military c ommunity face employment challenges regularly. In fact\, in a recent surv ey\, 90% of veterans indicated there were obstacles in obtaining employmen t. In this session\, we explore ways to help break down the barriers to e mployment opportunities for transitioning service members\, veterans\, and military spouses and promote inclusive policies and practices. The prese ntation\, developed by USAA and the SHRM Foundation will help promote incl usive policies and help employers understand the importance of communicati ng their desire to be inclusive and welcoming. We will also explore uniqu e strategies for recruiting\, onboarding\, and retaining veterans and mili tary spouses.
\nSheri Bender\, Pulse HR Solutions\, LLC serves as a USAA/SHRM Foundation Veter ans Ambassador. She has over 25 years of practical HR/Training experience and enjoys working with organizations and military veterans to bridge the gap and help translate skills. In her experience\, there is a big languag e barrier and it is enlightening to have true conversations about what a c andidate has to contribute and watch them flourish when matched with the r ight role. That’s why she believes this program is so valuable.
\n$ 10 for Chamber Members $15 for Non-Chamber Members. Coffee & donuts provid ed.
\n X-TAGS;LANGUAGE=en-US:Business Smarts\,entrepreneur\,networking X-COST:$10 for Chamber Members $15 for Non-Chamber Member X-TICKETS-URL:https://chamber.hrchamber.org/events/details/business-smarts- unlocking-the-potential-of-the-veteran-and-military-spouse-workforce-12660 ?calendarMonth=2022-11-01 END:VEVENT END:VCALENDAR