BEGIN:VCALENDAR VERSION:2.0 PRODID:-//178.128.132.229//NONSGML kigkonsult.se iCalcreator 2.26.9// CALSCALE:GREGORIAN METHOD:PUBLISH X-FROM-URL:https://www.valleysbdc.org X-WR-TIMEZONE:America/New_York BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:STANDARD DTSTART:20231105T020000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 RDATE:20241103T020000 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20240310T020000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 RDATE:20250309T020000 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT UID:ai1ec-59401@www.valleysbdc.org DTSTAMP:20240329T051849Z CATEGORIES;LANGUAGE=en-US:Business Smarts CONTACT:sheena@hrchamber.org DESCRIPTION:
Have you made it easy for strangers to hijack your b
rand?
\nIt’s often said that branding is storytelling\, a
nd it’s a dead-on statement. You wouldn’t ask a stranger with bad intenti
ons to tell the story of your business. But that may be what you’re doing
if you don’t take steps to protect your brand identity. Your trademark –
the embodiment of your brand – is the place in the mind of a consumer tha
t links your brand to your business. If the brand is not protected\, this
connection can be lost or needlessly muddled. High stakes indeed.
\nIn this fast-paced session\, we’ll discuss –
About the Presenter: Jared Burden\, a Harrisonburg-based Partner in the Virginia law firm Green eHurlocker PLC\, is a hands-on transactional business attorney whose pract ice over several decades has always been focused (whether directly or indi rectly) on assuring that business owners maintain the value of their brand . Jared has served as inside and outside general counsel to mature middle -market companies with tens of millions of revenue as well as individual e ntrepreneurs taking their first steps to actualize their big idea. Jared is a graduate of Duke University and the University of Virginia School of Law\, and has lived with his wife Jenny Burden and family in Harrisonburg for 20 years.
\n\n DTSTART;TZID=America/New_York:20220708T083000 DTEND;TZID=America/New_York:20220708T100000 LOCATION:Shenandoah Valley SBDC @ 220 University Blvd Harrisonburg\, VA SEQUENCE:0 SUMMARY:Business Smarts – Protecting Your Brand URL:https://www.valleysbdc.org/event/business-smarts-protecting-your-brand/ X-COST-TYPE:external X-TAGS;LANGUAGE=en-US:brand\,branding\,Business Smarts\,entrepreneur\,netwo rking\,trademark X-TICKETS-URL:https://chamber.hrchamber.org/events/details/business-smarts- protecting-your-brand-11423?calendarMonth=2022-07-01 END:VEVENT END:VCALENDAR